Press Hero

As Seen In

Subculture in the Press

From award wins to national media coverage, Subculture THC Cold Brew has been recognized across food & beverage, cannabis, and lifestyle media.

479
Media Pickups
161.3M
Potential Audience
60K
Guaranteed Impressions
50+
Major Outlets

Top Outlets

Featured In

Yahoo! Finance
50.9M Audience
KTLA Los Angeles
7.1M Audience
Benzinga
5.9M Audience
PR Newswire
5.6M Audience
WFLA Tampa / NBC
4.95M Audience
WJW-TV FOX-8
4.4M Audience • Cleveland
Morningstar
4.0M Audience
WXIN-TV FOX-59
3.35M Audience • Indianapolis

Also Featured In

Boston HeraldLos Angeles Daily NewsThe Denver PostOrange County RegisterPress DemocratDelaware County Daily TimesThe ReporterBeverage Industry MagazineCannabis Products WorldPrepared Foods322+ Newspaper Outlets116 Broadcast Stations

Award

Recognition

2023 High Spirits Award

Subculture THC Cold Brew was named a 2023 High Spirits Award Winner by Beverage Industry Magazine — one of the most respected trade publications in the U.S. beverage industry. The award recognizes the most innovative and impactful new product launches of the year.

Press Articles

Coverage

In the News

Beverage Industry Magazine

2023 High Spirits Award Winner: Subculture THC Cold Brew

Beverage Industry Magazine named Subculture THC Cold Brew a High Spirits Award winner, recognizing it as one of the most innovative new beverage launches of 2023.

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Cannabis Products World

Subculture THC Cold Brew: Coffee Meets Cannabis

A deep dive into how Subculture combined specialty-grade cold brew coffee with hemp-derived Delta-9 THC to create a federally legal functional beverage unlike anything on the market.

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Yahoo! Finance

Diesel Hemp and Subculture Coffee Launch THC Cold Brew

National financial media coverage of the Subculture launch, highlighting the collaboration between Diesel Hemp and Subculture Coffee and the growing hemp beverage market opportunity.

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KTLA Los Angeles

Colorado Brand Brings Hemp-Derived THC Cold Brew to Market

KTLA covered Subculture’s entry into the fast-growing THC beverage space, spotlighting the brand’s Colorado roots and clean-ingredient approach.

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Benzinga

The Rise of THC-Infused Beverages: Subculture Sets the Standard

Benzinga profiled Subculture as a leader in the emerging hemp beverage category, noting the brand’s focus on quality sourcing and functional formulation.

Read More →
PR Newswire — May 2024

Subculture THC Cold Brew Reaches 161M+ via National Wire Distribution

A single press release distributed via PR Newswire Food & Drink wire generated 479 media pickups reaching a potential audience of over 161 million, with 60,000 guaranteed impressions.

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Media Contact

Media Inquiries

Press Contact

For press inquiries, interview requests, product samples, or editorial collaboration, reach out directly.

hello@drinksubculture.com